[SEL] A topic for discussion.......How to promote a show.

[Listerdiesel]

On 17/06/2008, Best, George <George_Best at adp.com> wrote:
> With high fuel prices I doubt that much can be done to get higher
> spectator turnout.  I think the big shows will still attract spectators,
> but the smaller shows will have a harder time getting people from out of
> the local area.
>
> However, I think some things can be done for the exhibitors.  I know
> from personal experience that some exhibitors become spectators when
> they realize it is a lot cheaper for them to attend the show as a
> spectator!
>
> So I think it is important for the club/show to provide incentives for
> the exhibitors to show appreciation for helping out with the show.
>
> 1. Don't charge exhibitors for bringing a display.  Let the spectators
> pay for the expenses of putting on the show.
> 2. Make sure exhibitors and their families have gate passes.
> 3. Give exhibitors tickets which are good for food or drinks at the
> concession stands.
> 4. Give exhibitors a nice plaque or brass tag showing that they
> exhibited at your show.
> 5. Make sure to have enough forklifts to assist people in
> loading/unloading for the show.
>
> I'm sure there's more and hopefully people will join this discussion.
>
> George


Basically, that's what they did for Nuenen this year, if the
exhibitors are looked after, the show will grow.

Fuel costs are a problem, but pleasure outings tend to be one of the
last things to get ditched when fuel prices rise.

Peter
-- 
Peter A Forbes
Email: listerdiesel at gmail.com
http://www.oldengine.org/members/diesel
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